Lime Crime make up is all about expressing yourself and what better way to do that than through color. Make-up in rich and vivid colors take center stage in Lime Crime products enabling the bold and creative souls to express themselves unapologetically.
Founder Doe Deere launched the make up in 2008 to be the perfect match to the clothes she was sewing and selling on Ebay. As no make-up paired perfectly with her clothes, the innovator filled the vacuum by launching the make-up line.
Lime Crime was the first to introduceradical and eccentric lip colors providing the expressive souls with the perfect way to make a statement without saying a word. Another testament to Lime Crime’s innovative power is that it led the way in the liquid to matte lipstick trend that stays on and doesn’t transfer.
The trend setting company also introduced the “on-lip” lipstick swatch which showed the color on actual lips and not just a piece of paper. This provides a visual of what the make-up looks like in real life. The decision to purchase is made easier and faster as potential customers have an idea of what the product will look like on them. With over two million Instagram followers, the product exposure is global. Fans post pictures of themselves wearing Lime Crime makeup with the hashtag #limecrime.
Animal lovers will adore the fact that the products are 100% vegan and are also cruelty free. No testing is also done on animals. They are certified by both PETA and the Leaping Bunny Program.
To top it all off, Lime Crimes’ founder and CEO, Doe Deere is actually someone we can look up to. She started the company armed with her dream and about one hundred dollars. The company is now hugely successful and she was named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine.
Doe Deere, through her products, all available on Amazon, encourages us to be courageously true to ourselves and Lime Crime’s color make up is the ultimate expression of being unapologetic.